One Loud Customer Is Not a Roadmap
Most roadmaps get built from the loudest voices in the room: one big customer, one at-risk deal, one rival launch. This article walks through ten sources of product insight, from funnel metrics to discovery interviews, with how to get each one and how to weigh them against each other.
What Successful AI Products Are Doing Besides Chatbots
The chatbot is where most AI plans start, and it is a fine first step. But it is only one pattern. A look at nine AI features already working in real products, from next best action and instant summaries to predictive insight.
AI Can Build the Product. It Can’t Tell You What to Build
AI has made it fast and cheap to build software. What it cannot do is tell you what to build. Why customer conversations are still the step that decides whether a product lands, and how to run your first six.